Business

Zambian small-scale traders impress Turkey

MIRRIAM MULENGA

KELVIN CHONGO, Lusaka
ZAMBIA’S Ambassador to Turkey Miriam Mulenga has pledged to increase efforts in marketing Zambia as an investment and tourism destination through various avenues.
Ms Mulenga said the mission in Turkey is encouraged by the impact that an exhibition by 10 members of the Small-Scale Industries Association of Zambia (SSIAZ) has raised.
“The just ended Crafts and Traditional Cuisine Exhibition mounted in Turkey by 10 women-members of the Small-Scale Industries Association of Zambia has raised further the profile of Zambia as a tourism destination of choice,” she said in a statement issued yesterday by Mr Bwalya Nondo, the deputy head of mission at the Embassy of Zambia in Ankara, Turkey.
Ms Mulenga said hundreds of Turks who passed through the exhibition at one of Turkey’s prime shopping complexes, Panora, in the capital Ankara, were mesmerised by various forms of crafts, fabric and stone works, which depicted Zambia’s culture and natural resource endowment.
Several people have expressed enthusiasm to visit Zambia, extolling it as a unique African country with beckoning tourism attractions, and incomparable peace on the continent.
“The exhibition, which was organised by the Zambian Mission in Ankara and sponsored by the Turkish Cooperation and Co-ordination Agency (TIKA), also provided an opportunity for women entrepreneurs to network with their Turkish counterparts for best practices, and sealing of business partnerships in various sectors,” she said.
The objective of the exhibition was to showcase to the Turkish community, various forms of crafts that depict Zambia’s natural resource endowment and rich cultural heritage, and in so doing, market the country as a tourism destination.
Ms Mulenga also pledged to support SSIAZ’s economic empowerment programmes.
She expressed gratitude to TIKA for sponsoring the exhibition, describing the gesture as an indication of Turkey’s commitment to the promotion of cultural and tourism relations between the two countries.




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