Zambeef to exploit DRC market

ZAMBEEF Product Plc joint chief executive officer Carl Irwin says the company is considering exploiting the huge market in the Democratic Republic of Congo (DRC) for its food products.
Dr Irwin said it is targeting Katanga Province in the DRC which provides a strong market for the company’s products.
He said in an interview on the side-lines of the Zambeef grand final draw for the Win K50,000 Competition last Friday that the company will continue to invest in areas that can help bring development to Zambia.
“Our real focus now is getting our food, dairy and chicken products into the region. We have our focus on Katanga Province because we want Zambia to be the food basket for Katanga and other areas in that country.
“We are putting our products into Katanga and the trade fair which we will attend soon provides a real target market for us and this will help us become a significant player in the supplier of food products in Katanga,” he said.
Dr Irwin said the company will continue to position itself in the economy’s trade by capitalising on the opportunities that the company has identified and drive its operational growth to achieve its long-term aim of becoming a major provider of food in the region.
He said the company will continue to place greater focus on the retailing operations of the group.
Dr Irwin also said Zambeef Product Plc has in the last four year grown its export earnings to US$30 million in 2014 from US$3 milllion in 2010 on account of continued expansion of production capacity to service buoyant and growing demand in the region coupled with Government’s good policies.
The company slaughters about 60,000 heads of cattle, process about six million chickens and eight million litres of milk per year.

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