Women plying trade online against odds

PRECIOUS Habeene, a Lusaka-based small entrepreneur dealing in foodstuffs and other products, has found a niche on the market, thanks to the 50 Million African Women Speak (50MAWS) digital forum.
Through this web-based platform launched by the Common Market for Eastern and Southern Africa (COMESA) in 2017, Ms Habeene is able to market her fish and rice within Zambia and beyond.
“I sell fresh and dried fish, Mongu and Nakonde rice, and other food products. I am also a gospel singer, I produce music that I sell,” she says.
Through the interaction with other entrepreneurs in the COMESA region and other African countries, her product packaging has improved. Ms Habeene has wooed other emerging entrepreneurs in Zambia to join the 50MAWS platform.
“Whatever business one deals in, information is readily available on the platform. It allows women to sell and grow their businesses,” she says.
The 50MAWS is a digital platform designed to empower women in Africa to start, grow, and scale up businesses by providing a one-stop shop for business-specific information needs.
It is also a social networking site which facilitates real-time connections among women entrepreneurs in their CLICK TO READ MORE

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