Business

Tourism sector key to economy

TOURISTS game-viewing in South Luangwa National Park yesterday. PICTURE: SALIM HENRY/STATE HOUSE.

KELLY NJOMBO, Lusaka
THE Policy Monitoring and Research Centre (PMRC) has called for increased participation by key stakeholders in the tourism sector to promote funding towards effective implementation of revised policies and legislation.

PMRC executive director Bernadette Deka said as the country embarks on economic diversification, the tourism sector has been identified as one of Zambia’s key economic sectors due to the vast resources and various products the nation has to offer.
Ms Deka said in a communique availed to the Daily Mail recently, that the sector also requires increased funding towards the implementation of the Tourism Satellite Account (TSA) for the collection of various information and statistics.
She said one of the major challenges faced by the sector after the United Nations World Tourism Organisation General Assembly, is the lack of effective implementation of the TSA to collect data.
“Although the tourism sector has continued to record a progressive performance rate, this development has been minimal. There must be increased political will to fund various tourism related developments, and towards the implementation of the TSA for the collection of various information and statistics on the sector,” Ms Deka said.
She said there also is need for effective marketing through dynamic tourism packaging to increase tourist inflows which will translate into increased revenue collection.
Ms Deka said tourism diversification should include arts, culture and other key marketing products.
“There is need for a robust tourism marketing to both domestic and international clients to incorporate all tourism products including visual arts culture and heritage sites,” she said.

 


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