PATSON PHIRI, Lusaka
BEAUTY with its incentives remains a controversial and contentious subject within the social strata of society. It cannot be defined conclusively.
Even without a referendum to put it to rest, some men have quietly elected to define beauty by the shape of the hip though many still argue that the shape has nothing to do with beauty.
A US–based company has manufactured a concoction that seeks to satisfy men with a lust for a big booty. It offers pills for increasing the size of the hip in women.
The Booty Perfect Butt Enlargement pills are now being promoted in Zambia by a company called Machula Enterprises which is registered under the Patents and Company’s Registration Agency (PACRA).
“The product attempts to respond to women who have failed to attract men with the desire to marry women with enlarged hips,” said Machula Enterprises manager Ferdinand Chipindi in an interview.
The product has been on the Zambian market barely two months and is already attracting multitudes of women keen to reshape and make up for husbands who desire women with big hips.
A thirty-six-year-old woman who preferred to be called Getrude said she was surprised that her husband was more interested in buying the product for her the moment she mentioned to him the existence of the invention.
She has been married for six years and the feeling of her husband wanting her big has never popped up since they got married but the picture she has just received gives her relief and hopes the pills will work.
“My Husband immediately gave me an impression that he would have wanted my hip bigger than it is. He became restless and made more calls to the suppliers than me. I was not disappointed but surprised,” said Getrude of Kitwe, in an interview by phone.
She has now used the pills for three weeks and already there are signs that she will not be disappointed when her course is complete.
The full course is made up of 90 tablets to be taken three times daily for 30 days at a cost of K650.
“Within that period, a woman should look different,” said Mr Chipindi as he flipped through the promotional materials.
The level of increase can be regulated in accordance with the desire of the user. If the consumer wants a minor increase, they could take the pills for 10 days or 20 and stop.
“Many of my clients are very satisfied so far. The pills are made out of traditional herbs in the United States, so there are no effects. It is a very good product,” said Mr Chipindi.
He is a bearer of promotional materials that include a brochure and unbranded copies containing the ingredients of the pills printed on A-4-sized paper. He carries these promotional materials in his laptop bag, ready to convince any potential client about both the efficacy and efficiency of the concoction.
“The Booty Perfect Supplement Formula is your first step to a visibly bigger and naturally enhanced butt. It is specifically developed to target the butt and hip area. It is free of Parabens and Sulphates and contains natural ingredients such as Saw Palmetto, Fenugreek and Mexican Wild Yams,” reads one of the brochures.
Mr Chipindi said when combined with Booty Perfect Butt Enhancement Cream, users can get dramatic results without affecting their general body weight.
“We stand 100 percent behind our brand, and offer a full money back guarantee on all Booty Perfect Products,” said Mr Chipindi.
Among the ingredients are saw palmetto (berry) and Fenugreek seed that together combine to improve kidney health and functions, increase nutrient intake efficiency, strengthen hair growth and boost muscle mass and many other benefits.
He said with its ability to increase muscle mass, this is an essential ingredient in the Booty Perfect butt enhancement pill. Taking Booty Perfect butt pills and consuming a regular, healthy diet will help to boost the butt.
The Fenugreek seeds are an excellent source of vital vitamins and minerals. Mr Chipindi said these seeds are rich in minerals such as iron, potassium, calcium, selenium, copper, zinc, manganese and magnesium.
They also contain thiamin, folic acid, riboflavin, pyridoxine (vitamin B6), niacin, and vitamins A and C. The pills are a herbal supplement and rich in vitamins and minerals that are crucial to building muscle and maintaining overall health.
Other ingredients include Fennel seed, Mexican wild root and many other herbal products necessary for the growth of the hip.
But the booty formula as a definition of beauty is dismissed by Christopher Mangaila, who argues that it is a mere psychological distortion of creation.
“You cannot define beauty by the size of the hip. Being beautiful is determined by how you look at the person you married. These chemicals they are making could have effects which will only show later after so many years,” he said.
Ministry of Health spokesperson Kennedy Malama cautioned that there were many drugs on the market being promoted without checking the science behind them.
He said the ministry has not been made aware about the presence of the pill on the Zambian market.
Dr Malama said promoters should consider having them tested for evidence and efficacy. He said the ministry had not checked the chemistry of the pills and urged the promoters to avoid breaking the law.
“The promoters are required by law to be certified by the Health Professions Council of Zambia (HPCZ). Promoters of all health products are supposed to do their job from recognised and registered health facilities,” Dr Malama said.