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Mic Burner to premiere $50,000 music video

HIP-HOP and dancehall artiste Mic Burner.

KELVIN KACHINGWE, Lusaka
HIP-HOP and dancehall artiste Mic Burner’s video of his song Thought of You, which he says was shot at a cost of US$50,000 in South Africa and Namibia, is next month set to premiere on international music channels like Trace, Channel O, BET, MTV and MTV Base.
Mic Burner (Michael Mandona) on Monday released the video of Thought of You, which was produced by Groundxero online to critical acclaim, garnering over 1,000 views within days.
Having recently signed to Transblasts Entertainment, Mic Burner is elated about the premiere of his video on international channels.
“Zambians should really invest in their music… the time has come to take our music out there,” he says.
He will be the latest local musician to have his music video aired on international channel. The other one is Swish (Farai Muzungaile) whose video of My Department, shot and directed by video director Llyodee from Vibrant Media Agency, debuted on Channel O last January.
They are all following the path created by pioneers Marsha Moyo and CRI$I$, whose videos were able to show on MTV at the turn of the century.
Local artistes often complain that despite the good quality of their videos, they are unable to break the international market.
But truth be told, most of them lack the needed quality and ‘mediocre’ can be a suitable term to use in describing them.
However, there has been a noticeable improvement in video productions recently, thanks to such initiatives as the Zambia National Broadcasting Corporation (ZNBC) Born ‘n’ Bred Music Video Awards.
Since the production of the Beatles music video of Hard Day’s Night in 1964, music videos have come to be a vital part of the musician’s career and the industry itself.
And in this digital era, it is even more important as it can help launch a musician’s career.
That is why when you see Nicki Minaj and Taylor Swift feuding over Video Music Awards nominations, it should not surprise you.

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