NKOLE NKOLE, Lusaka
MULTICHOICE Zambia has announced the forthcoming launch of a Southern Africa region DStv channel that will include programming of local movies and allow Zambian film producers have their material aired to a regional audience.
The announcement was made during an event dubbed, â€˜Zambian Movie Producersâ€™ forum,â€™ that was held at Lusakaâ€™s Protea (hotel) Towers last week.
The one-day forum drew over 70 movie and music producers, directors and artists, from several local studios in Lusaka and the Copperbelt.
The forum was meant to be an information sharing platform, as a forerunner to the launch of the said channel.
Among the prominent artists present at the gathering, was former Big Brother Africa (BBA) housemate and musician, Macky II, Zambia Association of Musicians (ZAM) president, Njoya Tembo, and National Association of Media Arts (NAMA) president, Patrick â€œSauloshiâ€ Salubusa
Also in attendance was the MultiChoice head of sales and marketing, Guntila Muleya, M-Net Africa Channelâ€™s Cheryl Uys-Allie and National Arts Council (NAC) chairperson, Mulenga Kapwepwe.
Highlights from the presentations included, sharing exciting developments at DStv / M-Net Africa and the expression of M-Netâ€™s desire to introduce local content, for regional consumption, which would grow, as advertising revenues grow.
In his opening remarks, Mr Muleya emphasised the importance that MultiChoice attached to supporting local content.
He also noted that for now the company was only providing a platform for show-casing works that had been done already but not yet viewed.
Mrs Allie indicated that the format for the programmes would be in Standard Definition (SD), after which it would migrate to High Definition (HD), as more HD content got introduced.
â€œThe channel will provide opportunity for producers to showcase content across the region,â€ she noted, adding that M-Net Africa was equally serious about partnering with local producers currently producing independent films in West Africa and in East Africa.
Allie further stated that the vision was to grow the film industry across the region.
Independent licensed films are passed through programme acceptance where they are assessed for technical quality of picture and sound.
â€œWhat we would like is for you as filmmakers to see this as an opportunity to showcase your content across the region and we look forward to a longer and more sustainable relationship with producers,â€ Mrs Allie said.
NKOLE NKOLE, Lusaka