NKOLE NKOLE, Lusaka
WITH Nigerian artistes such as Wizkid and Tekno breaking into the international music market, other young African artistes have reason to believe in what once
seemed an impossible mission. Hip hop and rap artiste Jay Rox appears to be charting a similar path as he makes music to appeal to audiences across local borders.
The versatile artiste and member of the Hip Hop group Zone Fam, has released two singles this month titled Confusion and Emukwayi that will both feature on his upcoming EP [Extended Play] called Trans Afrique, scheduled for an August 10 release.
Jay Rox says the EP, which will contain six songs, is supposed to mark a transition as he repositions his music for the international market.
Jay Rox released an accompanying video for Confusion a fortnight ago which was produced by NXT Solutions.
Emukwayi features the artiste, Shadaya and was produced by Shinko Beats who has worked with artistes such as Kaladoshas and Jay’s fellow Zone Fam member Dope G.
“Confusion is the first single off the EP but another one is coming out on 10th of August together with a video,” he shared.
Jay Rox is also preparing a surprise reveal for his fans in September and has been in studio working tirelessly of late.
His whole transition involves encouraging young people to think outside the social, cultural and intellectual confines of society.
“This for me is like a step to try and get young people to open up their minds,” he says. “Let’s not continue looking at things in the traditional context that society does.”
In January 2017, he released Lusaka which is his third studio album featuring songs on a mix of topics including club hits such as Don Dada and Chameleon.
The album is generally a reflection of his life’s experience, observations and perspective on the City of Lusaka.
Last year, Jay Rox was nominated for an MTV Africa Music Award (MAMA), making him the first Zambian artiste to be nominated for one.