NKOLE NKOLE, Lusaka
THE MTV Africa Music Awards (MAMAs) have been labelled Nigerian or South African awards many times for featuring a high number of artistes from those two African powerhouses.
This year will mark the sixth edition of the awards, scheduled to take place on October 22 in Johannesburg and hip hop artiste Jay Rox becomes the first Zambian ever to be nominated for a MAMA.
He is nominated alongside 19 other African artistes in the MAMA Listenerâ€™s Choice award category.
â€œIt feels good. Itâ€™s an amazing feeling I must say. This is my first MAMA nomination and itâ€™s an honour to represent Zambia,â€ Jay told the Weekend Mail in an interview.
He is hopeful about winning, as he always likes to think of the possibility whenever nominated for an award, but admits it all depends on the people.
Since his nomination was announced, he has tried to get a lot of Zambians to vote for him, as some of the nominees in his category have plugged in to their online fan base heavily.
Jay Rox shares that he is getting more love from his actual fans who have been voting for him daily, while there does not seem to be as much enthusiasm and support from the industry.
He says if artistes support each other more, the industry would grow faster than it presently is.
With hits such as Joanna and Autopilot attached to his name, Jay Rox is now working on his third album titled Lusaka which he plans to release on January 1 next year.
The specific release date is meant to give recognition to the New Year and also to symbolise Jay Roxâ€™s rebranding of himself.
Jay Rox also has a British Academy of Film and Television Arts (BAFTA), two Zambian Music Awards (ZMAs) and one Zambia National Broadcasting Corporation (ZNBC) Born and Bred awards to his name.
Namibiaâ€™s The Dogg, South Africaâ€™s Prince Kaybee and Ugandaâ€™s Bebe Cool are among the 19 other artistes nominated along with Jay Rox.
The MTV MAMAs were established in 2008 by Viacom International Media Networks to celebrate the most popular contemporary music in Africa.
This yearâ€™s awards are being hosted by South African comedian Trevor Noah who hosts the award winning American talk show the Daily Show.
NKOLE NKOLE, Lusaka