MWAKA LENGALENGA
Lusaka
ZAMBIAN Breweries Plc has announced price reductions on Mosi, Mosi Light, Eagle and Eagle Extra brands, citing improvements in the country’s operating environment.
Zambian Breweries country director Thais Cavinatto said the decision follows encouraging macroeconomic developments in recent months, including easing inflationary pressures and relative stability in the foreign exchange market.
Ms Cavinatto said the company has noted that improved energy availability and a more stable power supply have strengthened brewing operations and reduced production volatility.
“Favourable government policies have also helped create a balanced and competitive framework that promotes affordability, compliance and long-term industry sustainability,” she said.
Ms Cavinatto said that when economic conditions stabilise, businesses have a responsibility to ensure that gains from improved macroeconomic and policy measures are passed on to consumers.
She added that the adjustments reflect the company’s commitment to responsible corporate stewardship and national partnership.
“When the operating environment improves, the benefits should not stop at business; they must reach the consumer. This price rollback reflects Zambian Breweries’ commitment to affordability, our communities, and supporting Zambia’s economic progress,” Ms Cavinatto said.
She noted that Mosi, a national icon, occupies a unique position in the market.
“As a proudly Zambian brand, Mosi represents more than refreshment. It represents local industry and national heritage. Improving affordability strengthens that connection,” she said.
Ms Cavinatto added that Eagle remains closely tied to community livelihoods through its locally anchored value chain.
“Eagle is more than just a brand; it is a beer of the community. It is rooted in local sourcing, supporting thousands of Zambian cassava farmers and rural households. When consumers choose Eagle, they are supporting local agriculture, local manufacturing, and local jobs,” she said.
Ms Cavinatto further added that affordability plays a critical role in addressing illicit alcohol consumption, which accounts for an estimated 72 percent of total alcohol consumption in Zambia.
“When regulated, products become unaffordable, consumers are more likely to shift to unsafe, unregulated alternatives. By keeping Eagle and Eagle Extra accessible, we are contributing to broader efforts to reduce illicit trade, protect public health, and safeguard domestic revenue,” Ms Cavinatto said.
She said the company remains committed to working with Government and other stakeholders to advance shared national priorities, including economic resilience, responsible consumption, and inclusive growth…https://enews.daily-mail.co.zm/welcome/home
