KELVIN KACHINGWE, Lusaka
ZONE Fam, one of the leading hip-hop groups in the country, have released their new project called Slow Mo, which features an array of African hip-hop and dancehall talent from both local and international artistes and producers.
The line-up of the star-studded urban talent includes multi-award-winning Nigerian artiste Ice Prince, fast-rising Naija dancehall musician Patoranking and Zambiaâ€™s Badman of Afro-pop group Urban Hype.
Slow Moâ€™s release date was deliberately set for May 25.
â€œInfusing flavours from all over Africa, from as far out as Nigeria to Zambia and South Africa, Slow Moâ€™s release date was set for the Africa Freedom Day.
â€œThe date was set as a deliberate attempt at emphasising Africaâ€™s unity from all angles, music inclusive,â€ reads a statement by Zone Fam, which is managed by Duncan Sodala of Slam Dunk Records.
â€œThe song content revolves around the infectious dancehall moves of a young African woman and is tailored for both the ladies and, no doubt, their probing dance partners.
â€œWith dynamic production inputs from Zambian producers Jay Roxa, Shom C and Ca$hroll, the track Slow Mo was proudly produced under the curation of Zambian record label Slam Dunk Records Zambia and will be the first song that Zone Fam releases without former group member Thugga.
â€œWeâ€™d really like to thank Ice Prince, Patoranking and Badman Shapi for their support and involvement in the making of Slow Mo. Itâ€™ll be the first of many bangers, mega collaborations, and new sounds to come from us, and we just canâ€™t wait to share them with all our amazing fans,â€ Zone Fam says.
With the departure of Thugga, Zone Fam, awarded the Best Collaboration at the 2013 Zambian Music Awards alongside Ruff Kaida, Slap Dee and P Jay for Vigabenga, is made up of Dope G, Jay Rox and Yung Verbal, who all share a passion for hip-hop.
Even though they cite the influences of United States artistes such as Jay Z, Nas and Ludacris, as well as groups such as Slaughterhouse, their sound is Zambian.
Their music is an exciting and unique blend of Zed beats, hip-hop and Afro-pop.
They rap switching back and forth from English to Zambian languages such as Nyanja and local pidgin, to African languages such as Zulu, in order to reflect their southern African origins.
They also infuse their sound with a creative use of local, African and global references to create lyric magic that everyone can relate to.
KELVIN KACHINGWE, Lusaka