PATSON PHIRI, Lusaka
MTN Zambia has created a new platform to help Zambians access information related to agriculture and nutrition.
Speaking at the launch yesterday, MTN Zambia chief marketing officer Felix Kamenga said the
company is committed to creating platforms that will empower Zambians while improving the lives of key stakeholders in the various communities where MTN operates.
“By dialing 667 from any MTN line, callers will be able to find trusted information on a range of topics, including nutrition and agriculture,” said Mr Kamenga in a statement yesterday.
The 667 Service’s nutrition information was supported by Catholic Relief Services and the National Food and Nutrition Commission. The 667 Service’s agriculture information was supported by Self Help Africa and the Ministry of Agriculture.
Mr Kamenga said more topics and messages will be added to the 667 Service in the coming weeks, such as adolescent reproductive health, which will be supported by BBC Media Action and the Ministry of Health.
There will also be topics about agricultural pest and disease control that will be supported by CABI and the Ministry of Agriculture while health information would be sponsored by CABI and the National Food and Nutrition Commission.
The 667 Service is available in English, Bemba and Nyanja, which makes the service accessible to majority Zambians regardless of age, education and literacy levels.
This information will be accessed by dialing 667 or a message version by dialing *667#.
Mr Kamenga said the advice notes were created by selected committees with representation from government ministries and other Zambian and international subject area experts.
He said the service is offered free of charge to all Zambian MTN users and will only be available on demand.
“The information service, called ‘The 667 Service’, is designed to be very easy to use, and was specifically developed to be of service to all Zambians, especially, those living in rural areas. The service is accessible to everyone with a simple mobile phone, smartphone or otherwise,” Mr Kamenga said.
MTN was driven by the belief that the needs of its customers and their desire to meet them should not be limited to innovative telecommunication products and services but to be part of their entire sustainability cycle.