KELVIN KACHINGWE, Lusaka
BAR ladies and house maids have been known to religiously like Zee World, but if the statistics on social media are anything to go by, they are not unique in that regard.Social media statistics show that Zambia is ranked third among countries on the African continent that follow Zee World.
The only countries ahead of Zambia are Nigeria and South Africa whose population however is much higher than the 14.5 million or thereabout that Zambia boasts of.
While currently there is no currency in Zambia that can give viewership numbers for TV, social media statistics for Zee World obtained by the Weekend Mail reveal that the figures for Zambia stand at 23,098.
Nigeria, which is the first on the continent, has 76,164 people following Zee World on social media with South Africa in second place with 25, 068.
However, in terms of cities, Lusaka is second on the continent with 13, 375 behind the Nigerian city of Lagos which has 27, 341.
Zee Entertainment, which offers Bollywood Entertainment to African shores, has a reach spanning over 173 countries and access to more than 1.3 billion viewers globally.
The good news is that Zee World, the world’s first Bollywood English dubbed channel in Africa, has unveiled its line-up of programmes for the year.
“We are really excited about the wide acceptance and appreciation of our programmes here in Zambia and we are constantly improving our content to keep our viewers happy,” Zee Africa chief executive officer Harish Goyal said at a recent content upfront event at Southern Sun Ridgeway in Lusaka.
“This year, we would like to assure our viewers of world class entertainment in line with Zee entertainment’s global offering. We have a line-up of exciting new programmes across all channels to bring you the best of Bollywood.”
This year’s programming on Zee World features the much-anticipated return of Twist of Fate continuing the cliffhanger that left viewers guessing as to what happened to the fun-loving rockstar Abhi and the determined, strong-willed Pragya.
A number of blockbuster movies also premiere on Zee BollyMovies later this year including the 2017 crime thriller MOM which stars the Bollywood legend Sridevi who sets out to avenge her step-daughter after the justice system failed to convict her attackers.
Other movies on the channel will feature A-list actors like Shah Rukh Khan, Akshay Kumar, Priyanka Chopra, Amitabh Bachchan and many more.
Zee Cinema provides great content for the Bollywood movie buffs, acquiring not only recent hits, but also in-production titles with a strong ensemble cast. The channel’s archives feature the best content in the industry, from varied genres including action, comedy, romance and family entertainers.
The film collection boasts over 4200 movie titles with leading Bollywood superstars including Aamir Khan, Shah Rukh Khan, Salman Khan, Akshay Kumar and Deepika Padukone.
KELVIN KACHINGWE, Lusaka