Business

‘Zambia needs sound marketing strategy’

Minister of Commerce, Trade and Industry Christopher Yaluma

KELLY NJOMBO, Lusaka
ZAMBIA needs a strong marketing strategy to sell the country’s huge business opportunities to attract global investment that can fully exploit industrialisation.
Government’s industrialisation agenda and key strategic goals are to raise productivity and strengthen trade competitiveness, to expand non-traditional exports and reduce vulnerability to copper.
Minister of Commerce, Trade and Industry Christopher Yaluma said a calibre of good marketing personnel are critical as they are drivers of change and CLICK TO READ MORE

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