Entertainment TV

Zambezi Magic celebrates 1st birthday

HEAD of Zambezi Magic DStv Channel Addiel Dzinoreva (right) presents a cheque to Benas Banda, Zed Top 10 winner at Zambezi Magic’s first anniversary in Lusaka. PICTURE COURTESY OF DStv

FRANCIS CHEWE, CHOMBA MUSIKA, Lusaka
MULTICHOICE Zambia on Wednesday night celebrated the first anniversary for Zambezi Magic, a DStv channel tailor-made for Southern African viewers.
The channel, dubbed the Home of Southern African Entertainment, was officially launched at Radisson Blu Hotel exactly a year ago today.
Zambezi Magic has proved that young talent can be groomed as evidenced by shows like Paya One, a platform which gives people in the streets a chance to take part in rap battles.
It has also given a smooth slot in the ZED Top 10 show to showcase musical videos.
Speaking during the anniversary celebrations at The Web night club in Lusaka, Zambezi Magic head of content Addiel Dzinovera said the Zambian viewership has been awesome and “we are proud to be part of the young talent the country is raising”.
He said Zambezi Magic has been showcasing award-winning soapies, lifestyle programmes, edutainment series and exciting movies that tell the African story.
“The exciting thing about Zambezi Magic is that it will showcase The Kool Rock Show, a lifestyle show from Lusaka’s Ground Zero.
“As MultiChoice Zambia, we are proud to see home-grown content make headways and compete at continental level. We congratulate Ground Zero for making it among the first on Zambezi Magic,” Dzinovera said at the colourful event spiced with performances from various local artistes.
Zambezi Magic has brought local drama to reality with soapies like Kabanana, Njila, Nkani yamu Sisi and life-touching programmes like Talk with Kwangu, where personalities are interviewed, My story Zambia, which features influential personalities in society to tell their story.
Zambezi Magic has revived the film industry in Zambia and the whole Southern African region.
“Because of Zambezi Magic, local artistes are able to showcase their talent to other countries, it has also promoted ties among the southern [African] region countries,” Dzinovera said.
At the same event, National Arts Council chairperson Mulenga Kapwepwe commended Zambezi Magic for giving Zambian artistes a platform to showcase their works.
She said Government is happy to partner with organisations such as Zambezi Magic in a quest to market the country’s creative works.
Meanwhile, 22-year-old University of Zambia demography student Benas Banda was crowned Zambezi Magic channel Zed Top 10 music show presenter, walking away with a K50,000 prize.
The visibly excited Banda was announced winner of the contest which attracted over 10,000 votes from viewers and fans across the region.
He beat the likes of Petronella Chanda, Ezra Blackson, Roxy Jones, and Taonga Kaonga in the contest, which attracted 5,000 entries.
“I am so excited right now, my job will be to sell Zambian music to the outside world,” Banda said.

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