NOMSA NKANA, Lusaka
A TOUR operator has called on the private sector to invest more in the tourism industry due to its high potential in contributing to the country’s treasury.
Government has this year prioritised tourism, agriculture, mining, energy, and industrialisation, among others, as sectors to grow the economy.
Bushcamp Company, whose subsidiary firm is Mfuwe Lodge, is situated in the South Luangwa National Park.
Company managing director Andy Hogg said investment in tourism resonates with Government’s resolve to fast-track diversification of the economy through other sectors such as tourism.
Bushcamp Company has been conferred with the Partners’ Guide golden ribbon award in recognition of the company’s promotion of economic and social benefits that improve livelihoods.
In 2016, National Geographic also awarded Bushcamp Company with a World Legacy Award, which recognises leaders in sustainable tourism.
“We are proud of this award [by Partners’ Guide]. We believe that people are recognised for community and conservation work done to improve people’s lives and protect the environment,” Mr Hogg said.
He said it is important that the local communities share in the income derived from various projects implemented in the area.
The projects being undertaken by the company include ‘Meal a day’ programme, which provides a nutritious daily lunch-time meal to over 2,000 local school-going children.
The company has also constructed a school assembly and dining hall at Mfuwe Day Secondary School.
Mr Hogg said Bushcamp Company is promoting the communities’ access to safe, clean drinking water through drilling of about 70 boreholes in local villages.
At a separate event, DotCom Zambia also received an award in recognition of its innovative e-business solutions for small and medium-sized Zambian companies.
Presenting the awards, Partners Guides commercial director Ray Willbern said analysts from Partners Guide monitor media, bookmarking articles about positive contributions that businesses have made to Zambia on a quarterly basis.