JUSTIN Chicheleko.
Customer experience, the new marketing
Analysis: JUSTIN CHICHELEKO
IN A competitive business environment, a company that provides an offering that exceeds customers’ expectations will be one that thrives. (more…)
JUSTIN Chicheleko.
Measuring marketing performance
Analysis: JUSTIN CHICHELEKO
MARKETING’S role in organisations has not been fully appreciated due to the fact that there has been less justification for expenditure on marketing and the contribution that it makes to the bottom line. (more…)
JUSTIN Chicheleko.
Understanding role of marketing in organisations
Analysis: JUSTIN CHICHELEKO
A LOT of companies put pressure on their marketing and sales teams to ensure that they contribute to revenue generation and profit realisation through their marketing activities. (more…)
Meet Gilbert Mwale, proprietor of E-msika
Sunday Profile With MIKE MUGALA
Lusaka
GILBERT Mwale dreamt of being a manager, regardless the field, when he was young.
Both his parents are farmers and this meant that the family spent most of their time working on the farm. (more…)
OLIVER Nzala.
Provincial expos: Marketing tool for Zambia
Analysis: OLIVER NZALA
ATTRACTING foreign direct investment through business incentives to enhance competitiveness and increase economic development are important aims and objectives of every government, with no exception of the Zambian government. (more…)
NCHIMUNYA MUVWENDE
Network marketing: Laziness or hard work?
Analysis: NCHIMUNYA MUVWENDE
IS THERE such a thing as free money, earning thousands of Kwacha in a day while sitting in the comfort of your home? (more…)
Handle maize marketing with care
Dear editor,
THE 2018 maize marketing if not handled well may affect Government’s strategic reserves through its buying agency, the Food Reserve Agency. (more…)
MACHISA
Marketing tips for a beginner
Analysis: ISAAC MACHISA
ARE you thinking of starting a business in your locality or from home but you don’t know how to go about it?