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Read more about the article Customer experience, the new marketing
JUSTIN Chicheleko.

Customer experience, the new marketing

  • Post author:
  • Post published:April 11, 2019
  • Post category:Columnists

Analysis: JUSTIN CHICHELEKO
IN A competitive business environment, a company that provides an offering that exceeds customers’ expectations will be one that thrives. (more…)

Continue ReadingCustomer experience, the new marketing
Read more about the article Measuring marketing performance
JUSTIN Chicheleko.

Measuring marketing performance

  • Post author:
  • Post published:April 4, 2019
  • Post category:Columnists

Analysis: JUSTIN CHICHELEKO
MARKETING’S role in organisations has not been fully appreciated due to the fact that there has been less justification for expenditure on marketing and the contribution that it makes to the bottom line. (more…)

Continue ReadingMeasuring marketing performance
Read more about the article Understanding role of marketing in organisations
JUSTIN Chicheleko.

Understanding role of marketing in organisations

  • Post author:
  • Post published:March 27, 2019
  • Post category:Columnists

Analysis: JUSTIN CHICHELEKO
A LOT of companies put pressure on their marketing and sales teams to ensure that they contribute to revenue generation and profit realisation through their marketing activities. (more…)

Continue ReadingUnderstanding role of marketing in organisations
Read more about the article Meet Gilbert Mwale, proprietor of E-msika

Meet Gilbert Mwale, proprietor of E-msika

  • Post author:
  • Post published:March 3, 2019
  • Post category:Features

Sunday Profile With MIKE MUGALA
Lusaka
GILBERT Mwale dreamt of being a manager, regardless the field, when he was young.
Both his parents are farmers and this meant that the family spent most of their time working on the farm. (more…)

Continue ReadingMeet Gilbert Mwale, proprietor of E-msika
Read more about the article Provincial expos: Marketing tool for Zambia
OLIVER Nzala.

Provincial expos: Marketing tool for Zambia

  • Post author:
  • Post published:February 27, 2019
  • Post category:Columnists

Analysis: OLIVER NZALA
ATTRACTING foreign direct investment through business incentives to enhance competitiveness and increase economic development are important aims and objectives of every government, with no exception of the Zambian government. (more…)

Continue ReadingProvincial expos: Marketing tool for Zambia
Read more about the article Network marketing: Laziness or hard work?
NCHIMUNYA MUVWENDE

Network marketing: Laziness or hard work?

  • Post author:
  • Post published:November 28, 2018
  • Post category:Columnists

Analysis: NCHIMUNYA MUVWENDE
IS THERE such a thing as free money, earning thousands of Kwacha in a day while sitting in the comfort of your home? (more…)

Continue ReadingNetwork marketing: Laziness or hard work?
Read more about the article Handle maize marketing with care

Handle maize marketing with care

  • Post author:
  • Post published:June 18, 2018
  • Post category:Letter to the Editor

Dear editor,
THE 2018 maize marketing if not handled well may affect Government’s strategic reserves through its buying agency, the Food Reserve Agency. (more…)

Continue ReadingHandle maize marketing with care
Read more about the article Marketing tips for a beginner
MACHISA

Marketing tips for a beginner

  • Post author:
  • Post published:July 27, 2017
  • Post category:Columnists

Analysis: ISAAC MACHISA
ARE you thinking of starting a business in your locality or from home but you don’t know how to go about it?

(more…)

Continue ReadingMarketing tips for a beginner
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