KELVIN KACHINGWE, Lusaka
RAPPER Slap D will represent Zambia in the new continent-wide Coke Studio Africa, the non-competitive music collaboration
show, which seeks to bring together, and celebrate the diversity of African music and talent.
The show also gives upcoming artistes the opportunity to work with some of the best local and international music and production talent, bringing together artistes from different genres, eras and regions to create a modern and authentic African sound through musical fusion.
Coke Studio has merged its two flagship shows – Coke Studio Africa and Coke Studio South Africa – into Coke Studio Africa to include artistes from South Africa, Rwanda, Angola, Zimbabwe, Togo, Madagascar, Mauritius, Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon.
The last edition featured Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon, Cote d’Ivoire, and Togo, while South Africa had its own production that also featured Cleo Ice Queen from Zambia.
“Coke Studio Africa showcases Africa’s incredible music by combining different artists and genres to inspire a new generation of African music fans. With the expanded show, we aim to bring the continent alive through a fusion of music and culture that celebrates our diversity,” says Coke Studio Africa project director Monali Shah.
“Music is the heartbeat and the soul of many diverse communities throughout Africa. From Bongo, to Kwaito, to Lingala and other genres across Africa, Coke Studio Africa is helping introduce these different musical styles to new communities for the first time, while maintaining a long tradition of Coca-Cola’s use of music to build its brands.”
Like the previous editions, Coke Studio aims to inspire and introduce Africa’s music talents to a new and wider audience through interaction, collaboration and cooperation among musical artistes while also building a strong brand connection with Africa’s young and growing population.
“Africa is full of great music talent in communities, cities and countries, and Coke Studio Africa can give these artistes wider exposure, while enabling greater interaction, collaboration and cooperation to create inspirational new sounds,” reads a statement made available to the Weekend Mail by public relations outfit Langmead & Baker.
Slap D will join the likes of Khaligraph Jones & Band Becca (Kenya), Rayvanny, Izzo Bizness, Nandy (Tanzania), Sami Dan (Ethiopia), Bebe Cool, Eddy Kenzo and Sheebah, Ykee Benda (Uganda), Nasty C, Busiswa, Mashayabhuqe (South Africa), Youssoupha (Democratic Republic of Congo) and Runtown and Yemi (Nigeria).
Others are Dji Tafinha (Angola), Laura Beg (Mauritius), Jah Prayzah and Slapdee (Central Africa Republic), Bisa Kdei and Worlasi (Ghana), Betty G (Ethiopia), Bruce Melodie, Shellsy Baronet & Mr. Bow (Mozambique), Denise (Madagascar) and Ozane (Togo), Freeda (Namibia).
Key names in this year’s production are reputable producers such as Yuvir Pillay Nivedan a.k.a Sketchy Bongo from South Africa, Kiff No beat from Ivory Coast, Nahreel from Tanzania amongst others.
“Music has always been the heartbeat and soul of Africa, but the internet, social media and creativity is taking artistes from their communities and cities and allowing them to reach an audience across the continent which is being supported through initiatives such as Coke Studio Africa,” said Coca-Cola marketing activations manager for Zimbabwe and Zambia Takunda Jinda.
Coke Studio Africa 2017 is expected to air from August in south and central African markets and from September onwards in east and West Africa.