MARGARET CHISANGA, Lusaka
MINISTER of information and Broadcasting Services Kampamba Mulenga has urged cinemas to show more Zambian films as they offer a perfect platform for people to view and appreciate local productions.
Speaking during the launch of the new Ster-kinekor cinema at Manda Hill in Lusaka, Ms Mulenga said initiatives undertaken by the company will create a good environment for the growth of the local film industry.
And Ster-Kinekor Cinemas Group chief executive officer Wanda Matandela said the organisation is working with local film producers to promote local content.
“This is basically your place to grow and train other upcoming artistes and producers so that we have bigger and better films that will promote growth of the industry,” she said.
Mr Matandela said the promotion of the local film industry can only be achieved by showing local films.
And renowned Zambian filmmaker Owas Mwape said Ster-Kinoker has created a perfect platform for the local filmmakers to leverage their talent and create better content that has potential to take over the international market.
And Multichoice Zambia public relations manager Mwika Malindima said Zambia has great potential and talent to create content that can sell on the international market.
“The local film industry has potential to penetrate the international market because we have great talent and all we need is a perfect plot,” she said.
The launch was attended by Zambia media Moguls, public relations specialists, film directors and socialites who were treated to a movie as they got a feel of the new cinema hall.
Ster-Kinekor is a South African-based cinema company that operates high quality cinema multiplexes throughout southern Africa.