Redefine editorial priorities, State tells media


GOVERNMENT has urged the media to redefine and realign its editorial priorities by reporting more on financial and economic issues to move the national development agenda forward.
Deputy Minister of Information and Broadcasting Services Poniso Njeulu said news headlines on most media platforms are saturated with rhetoric that does  not add value to people’s living standards.
Mr Njeulu said Government has observed with concern, the media’s appetite for political issues at the expense of economic and development issues that affect the people.
“I want to stress that Government is not interested in political rhetoric,” Mr Njeulu said.
He was speaking in Lusaka yesterday during the official opening of a financial markets workshop for journalists organised by Standard Chartered Bank.
Mr Njeulu said financial markets play a key role in any economy and that it is the role of the media to educate the public.
Mr Njeulu, however, said the media cannot inform the public unless it is educated.
“Government notes with appreciation that Standard Chartered Bank has been a key ally of Zambia for over 100 years and that the bank has now demonstrated its confidence and commitment to the Zambian economy,” he said.
Standard Chartered Bank Zambia managing director Andrew Okai said the media plays a significant role in informing the nation on development issues.
Mr Okai said the essence of the media training is to empower Zambian journalists to tell the business and economic story accurately and effectively.
“We also seek to enhance public understanding, knowledge and participation in Zambia’s financial markets,” he said.
Mr Okai also said the training is aimed at educating Zambians and the world about financial markets.
He said Zambia has experienced high growth rate and attracted foreign direct investment and made great strides in good governance.

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