ZAMBIA’S iconic Mosi Lager has undergone a rebrand to bring its packaging up-to-date. But despite the new look, the beer remains untouched and is the same premium quality lager brewed in Zambia since the early 70s, says Zambian Breweries – the company that makes the world-renowned beer.
The market-leading beer is named after Livingstone’s famous waterfall: Mosi-oa-Tunya – which means the smoke that thunder – one of the Seven Natural Wonders of the World, also known as Victoria Falls.
The new Mosi packaging was unveiled to consumers during the Mosi Day of Thunder in Livingstone on April 29, 2017. Revellers and consumers were happy and excited with the new branding of the Mosi bottle.
Celebrities, socialites and VIPs, including Ministry of Tourism and Arts acting permanent secretary Zechariah Luhanga, joined Zambian Breweries representatives again on Thursday at the Radisson Blu Hotel in Lusaka for the official launch the new packaging. Chef 1987, Jay Rox and Angela Nyirenda provided the entertainment.
Mosi is designed to reinforce the lager’s connections with falls and its heritage as a truly Zambian brand, said Zambian Breweries country director Annabelle Degroot
“We rebranded the bottle, but it is only the bottle appearance that has changed. The content is and will always remain our thunderously refreshing premium lager. It is the same beer that thunders,” she said.
“We have maintained our heritage. We have kept in mind that the people know Mosi as the beer that thunders and we aim to keep it that way – thundering. If anyone has tasted Mosi in the new branded bottle, they will say it is the same beer; only the bottle appearance is new. It is Thunderously Refreshing beer they have always known and loved.
“The rebranding was motivated by the fact that Zambian Breweries had not changed the packaging of Mosi in a long time and brewery thought this is an opportune time to do so and modernise it.
“Those who attended this year’s Mosi Day of Thunder on April 29, 2017 in Livingstone must have seen how excited the people were with the new Mosi bottle.” – LANGMEAD & BAKER