ANGELA NDUBA, Lusaka
THE National Assembly has launched a communication strategy and pledged to take Parliament closer to the public by enhancing its interaction with various stakeholders.
And the National Assembly has introduced an end of the year award on Parliamentary reporting.
Acting Clerk of the National Assembly Cecilia Mbewe said the communication strategy will help the institution to create public awareness of its activities and increase people’s participation in national governance processes.
She was speaking yesterday when she launched the 2017-2021 National Assembly communication strategy on behalf of Speaker of the National Assembly Patrick Matibini.
“The implementation of the communication strategy will require forging effective partnerships with media institutions,” she said.
Ms Mbewe said the media has the ability to transmit information to a large population or audience in the shortest possible time, and therefore, this will enable the National Assembly communicate its activities to the public quickly and more efficiently.
She said the media provides an important accountability mechanism as it raises issues that would otherwise never be debated or addressed publicly.
“It is these attributes of the media that will greatly benefit the National Assembly in bringing Parliament closer to the people,” she said.
Ms Mbewe said the National Assembly has since 2011 developed communication strategies that help disseminate information about the activities of the institution.
Ms Mbewe also announced the introduction of an end of the year award on Parliamentary reporting to be presented at the same time as the Media Institute of Southern Africa annual awards.
This award is aimed at developing journalist’s interest in reporting on Parliamentary business.
And acting deputy Clerk of the National Assembly Cecilia Sikatele said the communication strategy is aimed at enhancing the visibility of the institution to the public to enable them participate in its work.