NOMSA NKANA, Lusaka
MULTICHOICE says GOtv is not threatened by competition from other market players as competition enhances industrial growth and service delivery.
Company acting managing director Recha Kabwe said the company, which has reduced the price of its decoders from K360 to K199, is not moved by the coming of other players in the market.
Ms Kabwe said at a press briefing the price reduction of decoders will give the company visibility on the market.
“As part of our commitment to assist with digital migration in Zambia and to allow consumers access to digital television at an affordable price, we have reduced the price of our decoders to K199 from K360,” she said.
Ms Kabwe said the reduction is in line with Government’s resolve to provide Zambians with affordable digital services when the country switches to digital television.
She said availability of GOtv also contributes towards sensitising and educating consumers on the concept of digital migration, which will spur the uptake of digital television services.
Ms Kabwe also said it is a great opportunity to bolster efforts of creating an informed Zambian society.
He denied allegations of his firm exploiting Zambians through exorbitant DStv subscription fees saying the company bases its fees on taxes and inflation rates.