Letter to the Editor

MultiChoice must provide value for money

Dear editor
I AM concerned that through Pay TV we are made to pay for what we do not need or benefit from. For instance, on MultiChoice Zambia’s DStv Compact Plus bouquet, my family and I watch about 10 channels out of the hordes of channels in that bouquet.
Moreover, the bouquet includes channels with languages we cannot even understand.
To show that we really pay for what we do not need, our screen is awash with advertisements targeting audiences in Nigeria and South Africa. Is this fair even by standards of advertising?
Essentially, we even pay to watch advertisements about all sorts of products such as insurance offered in South Africa.
How do we benefit from data packages available in Nigeria? We see those advertisements with data packages in Nira (Nigerian currency).
Apart from the odds identified above, DStv subscription does also not take into consideration whether one has travelled out, non-availability of signal or power as is the case now.
We sometimes have load shedding for 12 concurrent hours. This is what we experienced in Meanwood Ndeke in Lusaka on Friday, August 30, 2019.
Our subscription simply falls through at the end of the subscription period regardless of whether or not one watched anything. Clearly, most people are not getting value for their money – literally paying for nothing and in all fairness, it is imperative that this be rectified.
Pay TV should only charge per actual hours of viewing and allow their customers to choose which exact channels to pay for.
For instance, one may prefer Bundesliga to Italian League – Serie A. Therefore give such an individual an option between SS8 which is dedicated to Serie A and a channel that beams the Bundesliga assuming that it exists.
The whole issue of packaging bouquets should be tailor-made to suit a client’s preferences to the extent possible.
CHALUSA ELARM

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