KELLY NJOMBO, Lusaka
MULTICHOICE Zambia has reduced Digital Satellite television (DStv) subscription fees, with the compact plus bouquet having the largest reduction of 16.04 percent.
The reduction is effective September 1, 2017.
The premium bouquet fee has been reduced by 3.42 percent from K818 to K790, while compact plus subscribers will pay K450 from K536, with compact bouquet reduced by 6.54 percent from K321 to K300.
Others are the family bouquet fee, which has been reduced by 2.43 percent from K205 to K200, and the access bouquet rate by 7.40 percent from K108 to K100.
MultiChoice acting managing director Ngoza Matakala said the company has reduced the bouquet subscriptions in response to customer needs, as well as the current tough economic environment.
Speaking at a media briefing yesterday, Ms Matakala said the firm will review the recent price reductions in April 2018.
“MultiChoice is committed to being a consumer-centric business that is sensitive to our customers’ needs. We are constantly looking at new ways of delivering more value to our customers.
“We recognise that our customers are living in changing economic times and want to reward them for their on-going loyalty and support by providing them with the best local and international entertainment,” Ms Matakala said.
She said despite the increase in competition on the market, MultiChoice Zambia has continued to grow, and is expected to attract more subscribers following the price reductions.
Ms Matakala said the majority of the firm’s input costs are in United States dollars and that MultiChoice Zambia is optimistic that it will not experience any further currency devaluation.
This, she said, will ensure the institution provides affordable DStv packages to its customers.
“MultiChoice welcomes competition because it gives variety to the consumers and is good for economic development,” she said.