Business

‘Marketers need to reawaken, rebrand in COVID era’

KABANDA CHULU, Lusaka
MARKETING professionals should strike a balance by embracing both digital and traditional media advertising platforms to transform businesses in a rapidly changing economic environment caused by coronavirus, Ogilvy & Mather Zambia deputy managing partner Ethel Kandiwo has said.
And Standard Chartered Bank assistant director of branding and marketing Kwale Luputa said marketers failing to adapt and transform to the digital landscape will not compete favourably in the global village.
Speaking at Taj Pamodzi Hotel on Thursday evening at the Zambia Institute of Marketing (ZIM) marketing chat themed ‘The new dawn marketing: transform or die in the coronavirus era’ that was preceded by a minute of silence in honour of ZIM president Kenneth Sinkamba, Mrs Kandiwo said there has been disruptions to businesses during the past two years.
“As marketers, we need to reawaken and rebrand because there is need to serve consumers amidst the pandemic. So how do we do it? We have noted digital advertisement slightly taking over from traditional media, with celebrities being used as CLICK TO READ MORE




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