KELVIN KACHINGWE, Lusaka
FORMER model and now television presenter Katanekwa Matundwelo, through her production company Tane Productions, has opened an online shop stocking a
range of products ranging from high end jewellery to hair products.
The online shop is going under the mantra of “bringing the sexy back to business.”
“Tane Productions through its online shop http://storebytane.myshopify.com defies the recession and puts its affordable foot forward into the Zambian market,” says the 2006 Miss Zambia winner, who holds a Bachelor of Arts Degree in the Bible and Theology.
“For the past seven years, our company has operated as distributors through the leading retail outlets, Pick ‘n Pay, Shoprite & Game Stores. Having first launched our retail business as the Revlon Cosmetics Franchisee through Foschini, we understudied our market and learnt the rules of engagement of brick & mortar. Today we launch our online store as the Queens of Retail!
“At ByTane we take a personal interest in a holistic lifestyle approach. We aim at being your one-stop beauty & fashion shop, with shopping convenience at your fingertips and delivery at your doorstep.”
Tane Productions Limited was first established in 2008 as an independent television production company with a bias towards content creation and distribution. In a bid to expand their reach and create a more sustainable operational business system, they later introduced a second business line through retail distribution.
Tane Productions holding brand name is ByTane.
In 2010 the company went on to become the sole distributor for Revlon Cosmetics on the Zambian market. By 2012, Tane Productions also became the sole distributors of smooth organics hair care products, and designed, fully owned and distributed an in-house hair extension line Feisty.
“Our distribution parameters for the hair care and hair extension products were done through the main retailing chain stores Pick n’ Pay, Shoprite & Game Stores giving our product reach nearly 50 percent national coverage,” she says.
“When the Zambian economy took a turn for the worse in 2015, , the retail industry and more specifically luxury consumer goods were hardest hit. This saw an almost immediate plunge in consumer spending. Our aim in taking our product offer online is so that we can reduce our prices to the customer by no less than 35 percent.
“Aside bringing our product price significantly lower, having an online presence means we have first-hand contact with our clientele base. This in turn gives us the ability to respond to queries efficiently and more so tailor our products to fit our clients’ lifestyle needs.”