MWILA NTAMBI, Kitwe and CHOMBA MUSIKA, Lusaka
MINISTER of Information and Broadcasting Services Kampamba Mulenga has urged employees working in public media institutions to adopt a positive attitude towards
ensuring that their institutions change for the better.
Ms Mulenga said in an interview in Kalulushi on Thursday that Government will soon appoint boards of directors to oversee the operations of public media institutions.
She said the public media should expect a new approach in the way things are done and that she is hopeful the boards will help resolve some of the challenges in public media institutions.
She said the delay in appointing the boards had been necessitated by Government’s desire to see the institutions evolve from the ‘business as usual’ approach to operating efficiently and profitably.
“The delay was because we evolved from the normal ‘business as usual’ approach for the Zambia Daily Mail and Times of Zambia, you know that currently these two newspapers are being managed by the Industrial Development Corporation and it is this transition that delayed the appointment of the boards,” Ms Mulenga said.
And Ms Mulenga said her ministry will soon organise a stakeholders’ conference on the possibility of coming up with a standard wage for all media practitioners regardless of whether they are in the public or private media.
She said she is aware that most media practitioners are subjected to exploitative conditions of service and that the status has to change.
Ms Mulenga also said Government is trying to address the issue of casualisation of labour in the media industry by opening up provincial studios across the country that can take in some of the people working on part-time or contract basis.
Meanwhile, Ms Mulenga said Government wants media houses to complement its quest to grow the economy and improve the lives of all citizens.
She said the media play a crucial role in Government’s economic diversification agenda and reaffirmed its commitment to promote democracy and free press.
She said this in Lusaka yesterday when she toured media institutions that included Radio Phoenix, Christian Voice and Muvi Television.
Ms Mulenga said Government will continue to promote democracy and free press but urged the media to be objective.
And Radio Phoenix station manager Muzaza Musulwe said the institution is ready to help Government implement its development agenda.
Muvi TV general manager Angel Phiri said the company will continue to promote local content in a bid to empower Zambians.
Christian Voice station manager Mwiza Sinyangwe said the company has cordial relations with Government.