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Innovative marketing key to growth – ZIM

THE Zambia Institute of Marketing (ZIM) says there is need for marketers to be exposed to innovative and best marketing practices to improve trade activities, which stimulates economic growth in the country.

Meanwhile, Nico Insurance Zambia Limited has provided support worth K95,000 to enable ZIM effectively host its 21st annual marketing conference and excellency awards gala from November 8-10 this year, in Livingstone.

ZIM president Evans Muhanga said marketing is an important element in the country’s development value chain as it reinforces national efforts by transforming policy announcements into…