‘Imported dairy products stifle local industry’

PARMALAT Zambia says the influx of imported dairy products that have flooded the local market is killing the country’s dairy industry.
Company marketing manager Veronica Musukwa said in an interview at the just-ended Zambia International Trade Fair (ZITF) that importers of dairy products are selling them cheaply to the disadvantage of the local daily industry.
Ms Musukwa said there is need for Government to ban the importation of dairy products to save the local sector from collapse.
“There is an influx of imported dairy products coming into the country at more reduced prices. This is affecting the local dairy industry. Government needs to protect the dairy industry by not allowing the importation of dairy products,” Ms Musukwa said.
She said it will be difficult for dairy farmers to increase their production capacity when some players in the sector continue with their retrogressive importation of dairy products.
She said Parmalat Zambia has a policy of supporting small-scale dairy farmers through buying raw milk from them which is in turn is processed through the company’s two plants in Kitwe and Lusaka into quality products to effectively satisfy local and international customers.
Meanwhile, Parmalat Zambia has launched its newly-improved yoghurt product to satisfy all age groups of its customers.
“We have improved our packaging and the taste of our newly-launched yoghurt is creamier. Our decision to come up with the improved yoghurt was necessitated by a study we did and customers’ feedback. We stand for quality,” Ms Musukwa said.
Parmalat produces a wide-range of other products which include powdered milk, cheese and various fruit juices.

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