Fashion Trends with ANGELA CHISHIMBA
THE Genuine Group of companies has launched an additional clothing store called Genuine Outfitters.
Genuine Outfitters, which opened its doors to the public last Saturday, at an elegant event graced by outgoing United States ambassador to Zambia Eric Shultz, stocks genuine and authentic wear for both men and women.
Scores of Lusaka residents attended the event and walked away with raffle prizes ranging from ladies’ hand bags to men’s ties.
In lauding the group for opening the fourth store, Mr Shultz, said the Genuine group has over the years created employment and helped in improving the living standards of people.
He also encouraged the public to avoid buying counterfeit merchandise, citing healthy concerns and impact on the economy, as the effects of allowing the products on the market.
“Counterfeit or pirated merchandise are not just poor quality but also present safety concerns since their origin or production methods cannot be identified,” he said.
Genuine Group of Companies managing director Mutinta Kayumba said the store stocks mostly American clothing brands.
She, however, said some clothes are imported from Turkey.
The Genuine Group of companies spans many years having been founded in 1998. The group comprises Genuine Collections, Genuine Style Men and Genuine Style Women. The first outlet opened its doors to the public nineteen years ago, stocking the finest apparel for both and ladies and gentlemen.
“The growth strategy has been purely organic, through greater customer care and by way of taking the brand closer to the customer. Part of the success for the brand has also been inspired by our raving employees who, in turn, have created raving genuine customers,” Mrs Kayumba said.
She said the Genuine Group has continued responding to customer concerns of congestion in the central business district through market development to achieve customer retention.
The stores stock ladies church suits and dresses, day dresses, evening dresses, skirts, blouses, cosmetics, perfumes, lingerie and shoes, among others. The men have not been left out. They can also find men’s’ office suits and shirts, neckties, cravats, khakis, sports jackets, jeans, sweaters, belts, cufflinks, under garments, perfumes and shoes.
This summer, the stores have summer wear which includes summer dresses, tops and sandals for women, and casual short-sleeved shirts and -shirts for men.
The group has 3 outlets; Genuine Collections in the Lusaka’s central business district, at Woodgate House, Nairobi Place, while Genuine Style Men & Women is located in Jesmondine, Great East Road, at Comfort Lodge.
Genuine Outfitters is the fourth and is located in Woodlands, Mwapona Road.
So, for quality clothing this summer, consider Genuine outfitters.
Have a blessed weekend.
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