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Food expo to help SMEs – SAFE

LACK of market know-how by most small and medium enterprises (SMEs) in the food sector is negatively affecting the growth of their businesses, Solutions for African Food Enterprises (SAFE) programme regional commercialisation manager Daisy Kambandu has observed.

In this vein, SAFE, a United States Agency for International Development (USAID) initiative being implemented, in partnership with TechnoServe, has organised an expo to help SMEs boost their businesses in food processing.

In an interview on Wednesday, Ms Kambandu said the event is aimed at providing practical lessons on how SMEs can market their products to increase their sales and income levels.
Ms Kambandu said so far, 20 firms have confirmed participation and the expo runs from August 17 to September 2, 2017.
“During the food expo, SMEs will be educated on how to enhance their understanding of marketing, by providing practical lessons and the use of non-traditional methods of selling, such as social media,” she said.
Ms Kambandu said the event is expected to help increase the competitiveness of the local sector and expand the availability of affordable nutritious foods to the populations.
During the expo, SAFE has invited the Show Society to help teach entrepreneurs on how best they can participate in the agricultural and commercial show.
Ms Kambandu said currently, SMEs do not have knowledge on how they can take part in the show.