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Embrace technology to survive, media advised

NEBAT MBEWE, Dubai, UAE
THE media in Africa, including newspapers, must embrace and take advantage of fast-evolving technology to grow audiences and survive as businesses, a media expert has said.Yolisa Phahle, the general entertainment CEO at MultiChoice, says the media on the continent should grow its own content for its segmented and collective audiences.
“The digital disruption has and will change how people consume our products. As people who have invested and are committed to the future of Africa, it is our collective responsibility to play an active role in making sure our continent benefits from this opportunity”, she said.http://epaper.daily-mail.co.zm/

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