MEDIA houses should think outside the box and use technological initiatives to remain viable and efficient amidst the adverse impact of the coronavirus.
Ministry of Information and Broadcasting Services Permanent Secretary Amos Malupenga says media organisations should be innovative and re-think their business models to achieve profit.
Mr Malupenga said this yesterday when he re-launched the Zambia Daily Mail Limited electronic paper [e-paper]
“Zambia’s media industry has not been spared by harsh effects of coronavirus. This is, however, not time for media houses to fold their arms and surrender.
“I note with pleasure that the Zambia Daily Mail has and continues to come up with various innovations to remain financially sound and stable,” Mr Malupenga said.
He said the media industry has been under extreme pressure because of reduced economic activities due to the coronavirus.
Mr Malupenga said the media should devise ways to disseminate data because development is anchored on information.
He said the re-launch of the e-paper is a milestone in the newspaper’s efforts to move with times and remain relevant to its clients.
Mr Malupenga said the product is in line with Government’s Smart Zambia programme, which encourages online operations to enhance efficiency in service delivery.
He praised Magosha Enterprises, a local company, for designing the Zambia Daily Mail’s e-paper platform.
Mr Malupenga said the company, which comprises young entrepreneurs, is in line with Government’s youth empowerment agenda.
Zambia Daily Mail managing director Nebat Mbewe said the newspaper has continued to come up with various initiatives to remain financially sound.
Mr Mbewe said the company is offering a promotional subscription rate of K1 per copy for three months.
“The launch is timely as it is in line with the company’s 2016 to 2020 strategic plan of ensuring diversification of quality news to ensure financial sustainability,” Mr Mbewe said
He said the e-paper will reduce the risk of spreading the global pandemic because people will read news in the comfort of their homes or workplaces.
Magosha chief executive officer Bwalya Chisulo thanked Zambia Daily Mail for believing in the firm’s ability to deliver a product which will ensure it competes favourably.
And Information and Communications Technology Association of Zambia president Karim Mutembo urged companies to emulate the newspaper by coming up with technological initiatives to help them be more efficient.