CHISHALA MUSONDA, Trade Fair, Ndola
INDUSTRIAL Development Corporation (IDC) chief executive officer Mateyo Kaluba is impressed with innovations Zambia Daily
Mail Limited is undertaking in the company’s quest for financial sustainability.
Mr Kaluba said Daily Mail management is making positive strides in sustaining the operations of the newspaper company by implementing various innovations.
“We have seen the innovation, you even have courier services? This is very encouraging with the innovations being implemented,” Mr Kaluba said, when he toured the Daily Mail stand at the on-going Zambia International Trade Fair in Ndola on Thursday.
Daily Mail deputy managing director Chapadongo Lungu said the company is implementing innovations woven around information and communication technology solutions, commercial printing and courier services, among others.
He said the thrust of the innovations is to ensure the company becomes financially sustainable despite cutthroat competition in the media.
Mr Lungu said the e-paper is the flagship of the company’s ICT solutions in addition to website designing, webhosting and content management.
“We are glad to inform you, sir, that in terms of overall advertising, we command about 48 percent of the market and we hope efforts that are being made will push that figure even higher,” Mr Lungu said.
He said the company recently rebranded its newspaper into a Berliner, which is a midrange of the Broadsheet and Tabloid.
“Apart from being the ‘best of both worlds’, the Berliner has given us a saving of about 20 percent of the cost of paper, which is the major input in the production of the newspaper,” Mr Lungu said.
Daily Mail business development manager Vernon Nakacinda said the company is growing the courier business and hopes to increase capacity as it is fully compliant with Zambia Information and Communication Technology Authority.
He also said capacity has been built in commercial printing to carry out various works.
The Daily Mail won first prize in Stationery and Publishing and was second in the News and Advertising category at this year’s fair.