Daily Mail gears to maintain lead

ZAMBIA Daily Mail chief sub-editor Chapadongo Lungu (left) talking to participants during a public forum with entrepreneurs and researchers at Arcades in Lusaka on Thursday. PICTURE: MACKSON WASAMUNU

ZAMBIA Daily Mail managing director Nebat Mbewe has urged employees to keep working hard for the newspaper to continue being the readers’ favourite.
Mr Mbewe said teamwork and hard work are cardinal for the paper to attract and retain readership in light of increased competition in the media industry.
He said this in Lusaka yesterday when he officiated at the two-day capacity-building workshop for Zambia Daily Mail reporters.
“We should work towards having the Zambia Daily Mail as the best newspaper in the southern African region.  That can be achieved if we work as a team,” Mr Mbewe said.
Mr Mbewe also encouraged the reporters to be resourceful and package stories in a manner that will make them (stories) still relevant to readers who may have already read, listened or seen them through other media outlets, particularly the electronic media.
“Let’s combine our efforts to ensure that we continue to publish stories that appeal to readers who would then buy our newspaper,” he said.
He encouraged the reporters to utilise the training opportunity to improve their writing skills.
Deputy managing director Chapadongo Lungu said it is important for the company to continue being ahead of competition which cannot be done without journalists as they are cardinal to the operations of the newspaper.
He said in the face of cutthroat competition, any laxity would leave the company at the wrong end of the pile.
Mr Lungu commended the reporters for their vibrancy and invention and pledged that management would continue equipping them with the necessary skills and tools for them to fulfil their noble duty.
And in a vote of thanks, Kabwe-based senior reporter Chambo Ng’uni thanked management for giving the reporters an opportunity to improve their skills.
He said reporters would endeavour to be resourceful as that is one of the hallmarks of journalism.
The training has drawn participants from all bureaux across the country and is being facilitated by veteran journalists Judith Konayuma and Charles Chisala.

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