Conduct business research

ENTREPRENEURSHIP consultant Windu Matoka has advised entrepreneurs to conduct thorough research before investing in a particular business to ensure viability of business.
Mr Matoka said lack of research by entrepreneurs has led in them making wrong investments causing losses and poor performance in their businesses.
“A number of entrepreneurs invest without doing a serious prior survey in the process, their businesses fail or they end up making serious mistake. There is need to research as to make sound judgment before investing in a business,” Mr Matoka said.
Mr Matoka outlined types of product and services, target market, and levels of the competition as some of the factors to look out for when conducting a research about their business of interest.

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