Editor's Choice Entertainment

Airtel Trace Music Star Season II launches

FROM left: Cleo Ice Queen, Salma Skies and Tivo at the Zambezi Magic Night of stars.

KELVIN KACHINGWE, Lusaka
THE Airtel Trace Music Star Season II was launched on Friday night at Club Vegas Annex in Longacres, Lusaka, where Roberto, Cleo Ice Queen and Salma Sky were unveiled as the local judges.
The pan-African competition also has Niger, Democratic Republic of Congo (DRC), Gabon, Ghana, Kenya, Madagascar, Malawi, Nigeria and Tanzania as the other participating countries.
Thirty-three-year-old American singer, songwriter, actress and record producer Keri Hilson will be the international judge, replacing last year’s judge, Senegalese-American singer, rapper, songwriter, businessman, record producer and actor Akon.
According to the guidelines of the competition, the best singing talent in each category will be identified, rewarded and put in competition to run for the title of Best African Music Talent.
To participate, contestants will need to call in a short code number with their mobile phones and record their songs to stand a chance of possibly becoming the next big music star on the African continent.
Last year’s winner, Mayunga of Tanzania, bagged a record deal as well as promotion for a total value exceeding US$500,000 and a mentorship programme with Akon.
His first-track, Nice couple, reached number one on all major radio and television charts in his home country. He also recorded a second single Please don’t go away and shot the music video with Akon in Los Angeles, United States.
The grand prize for this year comprises a mentorship programme with the multi-award winning Keri in Atlanta, United States.
Keri’s music style is generally R&B, hip-hop and pop, and her song themes are on womanhood, sexual intimacy and love. Besides music, she has contributed to charities and also in the fight against HIV and AIDS, and relief efforts for natural disasters.
The winner will not only star in their own music video alongside Keri but will also get an opportunity to record a duet with her as well as receive a signed contract with a major music label and exposure through the various Trace platforms.
Trace is a leading urban and black entertainment group with activities in 180 countries. The country manager for Zambia is Tivo Shikapwasha.

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