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Airtel pays over K500,000 insurance claims

MATHEWS KABAMBA, Lusaka
AIRTEL Zambia has paid over K500,000 in insurance claims since the free life insurance product was launched early last year, Airtel head of corporate communications and governance relations Yuyo Kambikambi has said.
In 2014, Airtel, in partnership with Africa Life Insurance Zambia Limited and Micro-Ensure, launched the free life insurance product for all Airtel subscribers.
In response to a press query recently, Mrs Kambikambi said, “We have paid out benefits worth over K580,000 since the launch last year,” adding that the company has employed above the line (ATL) and below the line (BTL) campaigns to ensure customers from both rural and urban areas understand the product and benefit from it.
“…In addition to this, subscribers get eligibility messages every month, indicating how much cover they are entitled to for the month.” Mrs Kambikambi said.
The insurance product entitles all registered Airtel subscribers a life insurance cover which swells up based on the amount of airtime they top up.
Mrs Kambikambi said all Airtel customers qualify for the cover based on the top-up of K10 or more.
She, however, said the mobile network provider incurred some challenges in the initial stages of the product as life insurance in Africa is still considered taboo.
“We are still trying to address this challenge through localised activities like one-on-one interaction with our customers through market storms and brand ambassadors,” she said.

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